AUTOMOTIVE DIGITAL MARKETING
Dealers Choice specializes in Craigslist, PPC / SEM, SEO and Direct Mail in the automotive industry. Our main objective is always to increase dealership results by a minimum of 30%, while building long lasting business partnerships!
CRAIGSLIST POSTING SOFTWARE
Advertise your business through our Craigslist classifieds service feature, and reach out to an ever increasing audience on the internet! Craigslist is the #1 classifieds site within the US. We have a proven track record when it comes to getting our clients the biggest ROI and we know exactly how to do it for your dealership. We hold an impressive $8.30 cost per call average, and that is advertising your inventory with pricing. You will not find a better Craigslist service provider.
AUTOMOTIVE PPC & SEM
Your most effective and efficient dealership PPC campaign is just a click away. Our easy and inexpensive PPC solution offers you greater diversity with your PPC advertisement campaigns. With our expert services, dealerships can enjoy better visibility and customer traffic via our automotive PPC services or PPC advertising solutions. This is by far a sure fire way of getting your dealership website a higher ranking on the SERPs.
OUR SKILLS
ABOUT US
Dealers Choice is one of the leading provider of digital marketing products and services for the automotive industry, including powerful digital marketing tools. Dealers Choice manages over 1,500 dealerships digital marketing campaigns across North America and Canada. Dealers Choice started up in spring of 2005 and began with the main objective of increasing dealers results by a minimum of 30%. Doing so takes strategic planning and execution while digging in depth into the current tactics being used. With over 90 years of experience in the automotive industry combined out of a staff of 9. We have used our many years of experience to develop the industrys leading marketing and sales products. All of our products are back by our money back program and available on a free trial.
PPC & SEM For Auto Dealerships
Pay-Per-Click Advertising (PPC)
Pay-Per-Click Advertising or PPC is a relatively straightforward concept. The amount you pay for your ad space is determined by the number of visitors who click on the ad which leads to your website. Upon using our services, you’ll be assigned a designated account manager to ensure that you are selecting the appropriate keywords and reducing the possibility of accidental clicks.
Search Engine Marketing (SEM)
Search engine marketing, SEM, is very similar to PPC, but typically refers to buying paid advertisements that will be displayed at the top of search engine rankings while including more approaches.
Why Use PPC or SEM?
1. See nearly instant boosts in customer traffic.
2. Advertise temporary or seasonal deals.
3. Drive customers to your dealership when you have an inventory surplus.
Our PPC and SEM services help you advertise wisely. Let our online marketing experts determine which ad placements and keywords will lead to high quality sales leads and conversion rates for your car dealership.
Direct Mail Marketing
Our niche programs and technology enable us to deliver superior direct mail results to our customers. We have maintained over a 90% customer retention rate, unheard of in the automotive direct mail business. Our dedication to customer service is unparalleled. Promote New and Pre-Owned Inventory and all department specials with our Direct Mailers. All mailers are eligible for co-op programs. We ensure 24 hour custom artwork turn-around.
You should focus on selling cars,
We’ll take care of the mail!
The Top Mailing Lists
Our data team supplies the freshest and most accurate mailing lists on the market.
Lead Tracking & Management
Track every lead your campaign generates in our online tracking system.
Award Winning Mail Designs
Our creative team works with you to develop a mail piece that generates leads and builds your brand.
PAY-PER-CLICK ADVERTISING
Get More Leads From The Same Budget When We Manage Your PPC Advertising
Nearly 90% of ever
y shopper visits a dealerships website before purchasing a vehicle! MAKE SURE IT’S YOURS!
1. I’ve advertised on Craigslist before. Has anything changed over the last 5 years?
Yes, a lot has changed. Craigslist Auto now charges $5 per listing and uses algorithms to filter out “junk postings” and help Craiglist search results be more relevant to the consumer. Instead of basing which listings show first solely on what time they were posted, vehicle posts can now “beat the clock”: older posts can show first by simply being more appealing and being optimized to satisfy the Craigslist algorithm.
2. Why should I avoid managing my own Craigslist inventory posting?
Your inventory, pricing, and vehicle info are constantly changing. An automated solution synced with your website is the only way to stay current and keep your inventory listings up to date.
Plus, there are 13 steps involved in creating a Craigslist vehicle listing from start to finish, and that doesn’t involve maintaining, updating, and refreshing them. Keeping on top of this for your entire used inventory simply isn’t a time-efficient solution!
3. What’s the “science” behind posting on Craigslist?
Craigslist Auto now uses an algorithm to decide which vehicle listings should show at the top of the Search Results Page (SRP). And our program has nailed that algorithm using data and science, A/B/C testing hundreds of variations of listing templates to see which one is truly the “champion” when it comes to getting to the top of the SRP.
4. What makes Dealers Choice's Craigslist Posting tool different than others?
- Everything we do is based on data and science: not gut feelings.
- Our design templates beat any other competitors’.
- We include “Full Reporting” with call tracking and by-vehicle reporting for your market.
- Our system knows the best time and day to post each vehicle.
- We automatically detect when you sell a vehicle and will swap a new vehicle in place of the old ad without any additional charge (nobody else does this!).
Get the full feature list by scheduling a FREE DEMO!
1. How long will it take to get up and running with a new PPC provider?
We allow 7-10 business days for our PPC solution to be activated once your website provider places our tracking code on your site.
2. Will my Quality Score be affected if I switch PPC providers?
No! Quality Score is domain driven. As long as you shut off your current provider, your Quality Score shouldn’t be affected. In fact, most clients experience a higher Quality Score within the first 30 days on our program.
3. How much should my ad spend be?
Every dealership’s market is different. Typically we suggest sticking with your current PPC budget (for the first 30 days) to let our team gain true insight on your local market before making any recommendations.
We use a data driven approach and will help your dealership understand the online opportunities and recommend budget changes as seen fit. We find that most of our dealers are grossly under-spending and not leveraging all the tools and data available to them.
4. Can I change my budget?
Absolutely—anytime! In fact, we offer a flat rate management fee and load your credit card directly into Google AdWords.
5. Is this solution right for me?
This solution is perfect for you if you:
- + Want to dominate the internet with your dealership’s brand and link to the most relevant page on your website
- + Want your ads to increase brand awareness and sell new inventory
- + Want more bang for your buck and avoid spending costs on specific vehicle copy and graphics
- + Want to rise above other cookie-cutter PPC solutions without breaking the bank
- + Use or have used an OEM recommended solution
- + Want to dominate your local search and nearby competition
- + Want to reduce your defect rate (AOR/PMA shoppers buying from your competitor)
- + Are focused on getting a lower Cost Per Acquisition / Cost Per Lead
- + You want to consolidate your AdWords, Video advertising, Retargeting, Display Advertising, and SEM to ONE solution
- + Want to drive relevant car buying terms directly to the best Search Results Page (SRP)
- + Want a custom, dealer-first approach to PPC Advertising
…and may not be right for you if you:
- + Are used to spending $40,000 or more on PPC Advertising
- + Want your ads to focus on used inventory (we recommend Craigslist)
- + Want to retarget website visitors with the exact vehicle they viewed on your site
- + Want a fully automated, cookie cutter solution that can often cost more and be less effective
- + Want a solution to just “check” the PPC box on your digital advertising strategy
Sign-up Today & Receive GET $250 OF PPC MANAGEMENT FOR FREE
Top Craigslist posting service out there, any other Craigslist poster failed me as far as the amount of leads and pricing. Dealer's Choice created the most efficient Craigslist posting software, and they now handle my entire Craigslist operations. They are on top of all competition constantly with new features, and top lead generating programs! I am tracking all of my ads through their Craigslist software. Highly Recommended!
Jeremy Nunes Tracy Chevrolet Used Car Manager
" Zandy and Dealer's Choice TEAM... are awesome!!! They go above and beyond your traditional vendor by utilizing sales data and posting the RIGHT vehicles in the RIGHT areas for FASTEST return. They are not simply posting to post. GREAT customer service, and with a personalized touch."
Frank R. Esparza Manager Tracy Honda
Dealer’s Choice has proven to be the leading posting service with guaranteed results! They are a fast and reliable craigslist ad posting company. Dealer’s Choice keeps ahead of the competition with constantly adding new features to better advertise our inventory, and keep our ads on the first page of Craigslist. Customer service is superb as well. Definitely recommend this company!
Thanks, Jason Kim General Manager Toyota Town of Stockton
Best posting tool hands down. It’s easy to use only reqiures about 30 minutes of my time per month and we’re geting great results since we first signed up..
Dealers Choice is outperforming (lead generating resulting in sales) all others combined. In fact, the comparison is a little absurd. If we awarded an “MVP” (Most valuable Vendor) - award, Dealers Choice would have secured it.
Here’s how
Dealers Choice is different
We offer a unique partnership that emphasizes customer service and customization, as we work with your dealership to customize your online advertising how you want it.